2. WHAT IS A COOKIE?
A cookie is a small file placed onto your device from our servers. They are widely used in order to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website or cloud-based service more convenient (e.g., by allowing you to enter a password less frequently or remembering your user preferences).
Taken alone, cookies do not personally identify you – rather, they merely recognize your Web browser. Unless you choose to identify yourself to Mark And Lloyd Bookstore, such as filling out a web form or you have previously identified yourself to us, you remain anonymous.
3. WHAT COOKIES DO WE USE?
We use different types of cookies on our Sites to make your interaction with our Sites easy and meaningful – strictly necessary cookies, functionality cookies, analytics cookies, and analytic cookies used for re-marketing, and advertising. The Sites may include first-party cookies (i.e., cookies that send data directly to Mark And Lloyd Bookstore and agents and contractors acting on our behalf , including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).
Below we describe the different types of cookies we may use on the Sites and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Sites – more information on how to change your browser’s cookie settings are provided in Section 5 below.
A. Strictly Necessary Cookies.
Some cookies are essential to the operation of our services on the Sites. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Sites and to use their features. They are also used by our customer service team for in product messaging and analytics. Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like.
Because strictly necessary cookies are essential to operate our services on the Sites, if you choose to use a product on our Sites, there is no option to opt out of these cookies.
B. Functionality Cookies.
In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make while browsing on the Sites, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Sites, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Sites’ features.
C. Analytics Cookies.
We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Sites and enable us to improve the way they work. Analytics cookies collect information about how you use the Sites, for instance, which pages you go to most. The information allows us to see the overall patterns of usage, help us record any difficulties users may have while using the Sites and show us whether or not our advertising is effective.
D. Advertising Cookies.
We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests.
4. THIRD PARTY COOKIES ON THE SITES.
In some circumstances, we may work with third parties to provide services on our Sites. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.
|Google Analytics||Google Analytics is an ad management and ad serving technology. Google Analytics places cookies on the Better World Books Sites so that Better World Books can record how many signups and leads originated from its marketing activity. For information on how to reject or delete this cookie, please visit: tools.google.com/dlpage/gaoptout|
|Bing||Bing, Microsoft’s search and advertising network, is used by Better World Books for advertising, display ads and retargeting. For more information on Microsoft’s cookie practices, please visit https://privacy.microsoft.com/en-us/PrivacyStatement|
|Vimeo||Video portion of the about us page https://vimeo.com/cookie_policy|
|A part of google tag manager for onramp https://www.facebook.com/policies/cookies/|
|Google tracking and retargeting cookies have been on but aren’t actively used DoubleClick.net Ad servicing __utma, __utmb, __utmc, __utmz Analytics __utmx Web Optimizer|
You can also learn more about controlling cookies in Section 5 below.
5. HOW YOU CAN CONTROL COOKIES ON OUR SITES.
If you want to control the cookies that are placed on your computer or other device, you could view cookies stored on your hard drive, choose whether or not to permit cookies to be set by default by changing browser settings as provided in this Section, or delete the cookies stored on your hard drive.
Please be aware, however, that your decision to control cookies may affect your experience of our Sites – you may not be able to access all or parts of those Sites. Turning cookies off, for instance, will prevent you from registering for, signing in to, and using many of the services on our Sites.
The main Web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.
|Browser||Link to Change Cookie Settings|
For information on how to use the browser of your mobile device to amend cookie settings, you will need to refer to your mobile device manual.
6. “DO NOT TRACK” SIGNALS.
“Do Not Track” is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity. The Sites do not accept or process such Do Not Track signals or similar mechanisms.
8. CONTACT US.